To succeed with Facebook Advertising you must have these two things:
#1 You must know how to target properly
You must have a well defined audience and know exactly who your customer is.
What are similar pages on Facebook that they like?
Where do they live?
What is their age?
If you are too general you are not going to get the right people to see your message. You need to be specific. Here are examples of details I use to get traffic to my natural hair website:
“Women, Who Live in the United States, Ages 18-44, Who Like NaturallyCurly.com and NaturalHairRules.com”
Answer these things first before you advertise:
My audience is: Men, Women or Both
Who Live: ______________
Who like: ______________
Who would be interesting in learning how to ___________
To acquire leads it only should be costing you cents per click or video view. If you are spending $1 per lead or close to this amount, it’s too much and your strategy needs to be adjusted.