For over a year or so I used Tailwind for Pinterest to automate scheduling my pins, but I am officially done for good. Although Tailwind is a Pinterest partner, the last few months have shown me that Tailwind was decreasing my reach.
My best guess is Pinterest like many other social networks, does not care for automated tools.
I am positive it is Tailwind and not the way I am writing or what I am posting. Usually, my Tailwind queue is always filled with about 25 pins per day, but ever since I noticed a big decline in performance (from 2 million to 1.7 million reach) I, of course, decided I needed to change my content up back in September.
I put a lot of time and effort into creating new pins and had filled up my queue to about 300 pins. After a month of letting the automation run my reach continued to decline. So I started doing my research as to why this could be (some good content here) and I then came to this conclusion:
- I was repeating pin designs too much
- Needed to make a better effort of switching up my links
However to do redo my whole queue this was going to be another huge time investment. So for a couple of weeks I had a totally empty queue.
During this inactive period I noticed something...
I wasn’t nearly as active without Tailwind. All I did was pin things here or there yet my reach went up to 2 million. I definitely peeped this, but it wasn’t the breaking point just yet. I don’t like to make assumptions it could have possibly been the content I published through Tailwind.
So once I had a weekend to myself to schedule a bulk of content I invested time in creating original images, making sure that I was switching up my links and then guess what?
My reach went down again once Tailwind was active over the course of the month of October.
Frustrated, I took everything out of my queue and my plan was to revamp the content once again. Then after a couple of weeks, I noticed something…
Yet again my reach increased after I was not using Tailwind. I simply repinned good content and added in my own original content here and there.
Fast forward to present after not using Tailwind for over a month I am up to 2.3 million reach so I am super convinced Pinterest was not feeling my use of Tailwind for some reason.
I reached out to Tailwind support to see why this could possibly be happening and got a very generic response. In a nutshell, their response was that they were an official Pinterest partner and they gave me links to strategies I had tried already and had no success with. I am not surprised they are probably just too big of a company to give me a personalized response.
After that, I followed through with just canceling them out altogether.
I am really disappointed because I really did enjoy the ease Tailwind for Pinterest gave me, but at the same time if it is hindering and not growing my account it only made sense to let it go.
If Tailwind is working for you, by all means I suggest you keep using it because it does make scheduling easier. However, if it does not get you results, do what you got to do. There are plenty of marketers with a successful manual pinning strategy.